Clean Logotype & Mark
Task: Design a mark to represent a company that produces fiber that contains antimicrobial, anti-fungal and stain resistant qualities. The fiber is created from recycled water bottles that have been removed from landfills.
Plan: Design a simple mark that scales easily representing three key features: recycling, fiber and cleanliness. The technology can be applied to a wide range of products so I wanted the mark to stay true to the most basic of qualities and therefore work in all applications.
Role: Art Direction and Design
Note: Final design was modified by client's design team. The company name was also changed.
