Mobile Redesign: Homepage
Task: Redesign current mobile homepage in order to increase engagement and conversions.
Plan: Remove carousel and stack promotions to avoid left-right scrolling. Tighten header to avoid pushing content down unnecessarily. Add more functionality to footer, including e-mail marketing sign up box. Use mobile-friendly instructional language. Overall, create a friendlier aesthestic that produces a conversation between the interface and the consumer.
Role: Art Direction, Design