GUERILLA MARKETING CONCEPT:
Concept:
In a war scenario, guerilla warfare is defined as something of an ambush. By the time you realized it’s happened, it’s too late. The guerilla marketing concept for The Bang Bang Club film will follow the same idea. Guerilla marketing is defined as an unconventional form of marketing that happens without interrupting its large audience. It drives publicity with the use of wonder, surprise and elements of shock. This marketing concept will aim to do the same. Being photographers where their subject matter is violence, their photos turn out quite startling to the viewer.
Therefore, the guerilla marketing concept for The Bang Bang Club will see the installation of a few photographs from each of the four members. These photos specifically will be ones that make you a bit uncomfortable to look and while also making you remember the pain of those effected. As the Bang Bang Club were often based in the Thokoza Township in Ekurhuleni, the photos will be displayed in the surrounding areas in the East Rand suburbs.
Generally, photos depicting violence warrant some sort of advisory for viewers that may find this sensitive, but that’s the point. One is not able to face these events from behind a close door with their heads turned from the violence, but should face it head on. This garners the immediacy of the violence. You aren’t able to avoid the facts of apartheid that is what it looked like. This guerilla marketing concept jumps out at you, forcing you to see it for what it is. Violence caused by misconceptions of power.
Kevin Carter:
Greg Marinovich:
Ken Oosterbroek:
João Silva:
