HOUDINI developed an anti-cancer campaign for KWF (Dutch Cancer Society). The risk of dying from cancer, reduces by 50% when you live by six precepts.
Many people think that they don’t have grip on the onset of cancer. They think that heredity plays the biggest role for example, or the environment. The fact is that especially a person’s lifestyle determines whether he or she will get cancer. Since everyone certainly does have an influence on: by holding up six precepts, the risk of dying from cancer reduces by 50%.
In 2009 we developed for KWF a large, nationwide prevention campaign called:
"6 x stronger against cancer“. Next to TV, radio and online, there was also a so called gallery of the Strong: a traveling photo exhibition where a cross-section
of the Dutch society, whom live by these six precepts, could be seen. The exhibition included many Dutch celebrities.
Commercial on national televison.
