项目背景
Background
春风动力自1989年成立以来，一直坚持自主创新，目前已发展成为一家集产品研发、制造和销售于一体的专业高端动力运动装备国际化品牌。
本项目位于杭州CFMOTO春风动力全新落成的研发大楼，Cityinno团队以丰富的品牌展示策略与空间设计能力，结合客户需求，为春风打造了一个独一无二的机车文化馆。
Founded in 1989, CFMOTO is edging into the advanced ranks in the world’s powersports industry with their ambition on Technology and Quality focused.
The brand-new CFMOTO R&D building is located in Hangzhou, the capital city of Zhejiang province.
With rich experience in brand display strategy and interior design, Cityinno got the opportunity to involve to this project --- working with the professional team of CFMOTO together to design and build an unique Motorcycle Culture Showroom.
项目概述
Overview
从接触春风动力项目开始，我们就在思考：改如何展现一家在时代浪潮中既能坚守初心又敢勇往直前的企业？在对摩托车行业及圈层文化进行研究后，Cityinno团队凝练出“春风同行”作为核心设计理念：骑士拥有追逐自由的本能，开拓无止境，春风一路同行。
So when we were involved in the project we began to think: How to represent such a company, which never change its first mind and keep moving forward with no fear? We developed the core idea based on a large amount of powersports industry research and insight into the culture of motorcycle: When the motor cyclists chase the freedom and explore the boundaries with their nature, CFMOTO will always be with you.
设计上，整体遵循展陈逻辑，从历史沉淀感到多元化产品展示场景，在宏大的工业基调之下，细节用材及风格一步步从历史感到未来现代感；
Following exhibition logic, the moving line separate the showroom into several zones, from lobby, history telling, diversified scenarios display, technology display, smart future, boutique and cafe, showing the strength and characters of CFMOTO.
空间体验上，我们以“情绪变化”为牵引构建出6大叙事场景，结合主题实景、探索互动等方式逐层传递春风动力的历史、文化、产品、科研实力及发展方向。
And we improve user experience as well. In this project, we focus on emotion changing of the visitors, using different methods such as simulation environment or interactive exploration to guide their mood.
