Created a looping animation that showcased at Google Store Chelsea in NYC.
Set Creative has designed a room to look like a subway car, with visual elements that take visitors on a journey, in order to showcase Google’s latest wearable products and provide an immersive use case that demonstrates the features of the products.
The animation plays through the subway car “windows” to simulate the experience of using the products on the go.
Creative Director: Kate Machtiger
Designer & Animator: Tolga Tarhan
Design Producer: Gamze Yavuz
Producers: Kaitlyn LeBlang, Ben Epstein
Essay Video Lead: Greg Fellows
Essay Video Head of Engineering: Chris Ollo
Fabrication: Volume Industries
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