This series of self-mailers is sent to high school sophomores who could be interested in attending Messiah University. They are sent between August and February and are followed up by emails. At this stage, we're working to build awareness of Messiah University and the college search process. It's important that prospective students begin thinking about preparing for college and what type of school would fit them best.

It is intended to build brand awareness and affinity for Messiah University. It is designed to  capture a student’s interest in Messiah University and convert them from prospect status to inquiry status.

Each mailer folds along the top of the first page and middle of the second to 6 x 9 inches.

This is mailed in August.

This is mailed in October.

This is mailed in February.