Project: The “Final Fifteen” housing development atNew Farm Vale, by Lochgelly, for Lomond Homes
Brief: To produce sales literature, including amarketing brochure (20pp, A4), promoting the release of Lomond Homes’ “FinalFifteen” development in Fife.
Copy extract:
The exclusive “FinalFifteen” cluster of luxury properties on the eastern edge of our New Farm Valedevelopment not only offers an element of privacy, but also the lastopportunity on this modern development for you to “live the difference”. The modern, family-focussed dwellingsin this attractive cul-de-sac grouping have been specially designed,maintaining Lomond’s renowned high quality of workmanship and materials, butwith a fresh take on our stylish finishes.
Philosophy:
In leading this project, my main aim was to ensure that allof the marketing products, through my design philosophy, suitably represented thehigh quality of the physical, built product, i.e. the fifteen house development. The exclusivity and high-quality ofthis dwelling cluster, was to be marketed as “a little bit special”, and notjust another phase within a larger development, and the sales literature neededto reflect and highlight this.
Brief: To produce sales literature, including amarketing brochure (20pp, A4), promoting the release of Lomond Homes’ “FinalFifteen” development in Fife.
Copy extract:
The exclusive “FinalFifteen” cluster of luxury properties on the eastern edge of our New Farm Valedevelopment not only offers an element of privacy, but also the lastopportunity on this modern development for you to “live the difference”. The modern, family-focussed dwellingsin this attractive cul-de-sac grouping have been specially designed,maintaining Lomond’s renowned high quality of workmanship and materials, butwith a fresh take on our stylish finishes.
Philosophy:
In leading this project, my main aim was to ensure that allof the marketing products, through my design philosophy, suitably represented thehigh quality of the physical, built product, i.e. the fifteen house development. The exclusivity and high-quality ofthis dwelling cluster, was to be marketed as “a little bit special”, and notjust another phase within a larger development, and the sales literature neededto reflect and highlight this.
Some of the elements and aspects of the design included:
