Diplomático Selección de Familia
New identity for Ron Diplomático’s Selección de Familia, a special and elegant blend of the most distinctive family rum reserves, carefully crafted by dedicated Maestros Roneros, and the most premium blend of the brand’s core range.
To create a bold identity aligned with the sophistication and craftsmanship of this rum aged up to twelve years, we took the barrel as an inspiration. Without losing the brand’s core visual assets, like their distinctive seal or the packaging visual architecture, we introduce little ingredients that bring the user to the idea of maturation, such as wood background or two perimeter curved lines that imitate the barrel closure.
To create a bold identity aligned with the sophistication and craftsmanship of this rum aged up to twelve years, we took the barrel as an inspiration. Without losing the brand’s core visual assets, like their distinctive seal or the packaging visual architecture, we introduce little ingredients that bring the user to the idea of maturation, such as wood background or two perimeter curved lines that imitate the barrel closure.
