COMPLETE BRAND KIT TO SCALE UP YOUR VISUAL INTERACTION AND APPEARANCE
What is a brand kit?
A brand kit is a short, easily digestible guide to your brand’s visual identity. It’s a quick reference to understanding the logos, colors, fonts, and messaging that represent your brand. Brand kits are usually shared as downloadable PDFs or print documents.
What is the purpose of a brand kit?
There are plenty of strategic reasons to build a brand kit. For one, as your business grows, you want to make sure your brand image and message don’t become diluted or misrepresented. That’s where a brand kit can help.
Whether they’re coming from your social media team, sales representatives, or customer advocates, assets associated with your company should include the same colors, fonts, and logos. Any missteps could hurt your brand reputation along the way.
Netflix, for example, includes tips on proper logo usage as well as logo usage to avoid:
With this guide at their fingertips, internal and external partners—with or without design experience—have the resources they need to most effectively tell this brand’s story.
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