"Take the Jump" is a collective initiative to begin to make the lifestyle changes that are needed to keep climate change below +1.5°C

Take the Jump is based around six key lifestyle changes, backed by the latest environmental and behavioural science:

When creating the identity for this movement, we wanted to make sure it communicates the energy within the collective, and ensure it's fun, inclusive and easy to use for people with varying design skill levels.

Take the Jump is a movement in recognition of the fact that those with privilege who are able to alter their lifestyle are the ones who have a responsibility to lead the change, because they have the ability to do so without waiting for government intervention.