This series of self-mailers is sent to high school juniors who could be interested in attending Messiah University. They are sent between July and May and are followed up by emails. At this stage, we've found that once a student visits, they are more inclined to apply and ultimately attend. Therefore, the call to action on each mailer encourages visiting campus.

It is intended to build brand awareness and affinity for Messiah University. It is designed to  capture a student’s interest in Messiah University and convert them from prospect status to inquiry status.

Each mailer folds along the top of the first page and middle of the second to 6 x 9 inches.

This is mailed in early July.

This is mailed in August.

This is mailed in October.

This is mailed in January.

This is mailed in February.

This is mailed in May.