Target audience is young male professionals who fight the daily ground. 
They are soldiers of their own, in an urban setting. 

The look book is designed to convey that Nike Men's footwear offers various styles in
different categories so that they can provide perfect shoes for any activities. 

It is laid out taking into account the activities and product that target audience

would be using at specific times of day. The patterns on the shoes blend in with

the places where activities would happen, just like camouflage.