"Panificio Vivori" in Volano, in the province of Trento, Italy, was founded in 1967, starting with a single wood-fired oven and four basic types of bread. A strong passion for the baker's craft led the company expanded to offer not only fresh bread, but also products such as brioches, cakes, biscuits and catering services. Active for dozens of years as a family-run bakery, it has been able to renew itself over the years, even becoming socially active.

For the creation of the new logo, we kept the idea of using an ear of wheat as a pictogram, but made it more linear, modern and at the same time recognisable. One of the biggest problems with the current logo is definitely the imbalance between the pictogram and the logotype. With this in mind, we tried to create more harmony between the elements that make up the logo.

• give the logo a more modern and professional visual identity, given the bakery's decades of experience in the sector
• create more balance between the difference parts of the logo
• develop a coherent visual identity, in-line with the industry

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