Casa Sol
Visual Identity
ABOUT
The challenge of this project is to develop the brand and visual identity of CASA SOL, a new rural airbnb rental development, with a focus on seriousness and beauty, conveying an unprecedented and innovative concept. It is essential that the brand is connected to its target audience and has the flexibility to be applied to a variety of graphic materials, fabrics, web applications and products offered on-site. In addition, it is necessary to create elements that are easy to communicate with the audience, facilitating the connection between them and maintaining a creative and harmonious pattern in all interactions.
CHALLENGE
To meet the challenges presented holistically, our solution incorporates elements that capture the essence of CASA SOL in a unique and meaningful way. Considering the importance of the sun as a central figure in the rural and welcoming experience offered by CASA SOL, we chose to use colors inspired by the solar palette, conveying a sense of warmth, energy and serenity. These colors not only reflect the natural beauty of the environment, but also reinforce the welcoming and positive atmosphere that CASA SOL wants to provide to its guests. In addition, we have developed a flexible visual identity, which allows for harmonious application in a variety of contexts, from graphic materials to products offered on-site.
