During the 2022 Sundance Film Festival, I worked with Betterdays to produce a series of bumper graphics, title and end cards, and lower third templates on demand for content being produced each day. The turnaround time on these were often just a few hours. Many of the original motion assets were missing, in some cases requiring me to re-create the animation completely. Other assets–like the award winner's laurel–were never animated, giving me the freedom to develop my own animations within the style of the festival's identity.
Client: Sundance Film Festival
Contracting firm: Betterdays Media
Creative Direction: Jason Nichols
Producer: Elmo Kebour
Motion Graphics: Jack Kohler Byers
Design: Jack Kohler Byers
Original identity designed by SVA's MPS Branding program & Debbie Millman along with Dr. Tom Guarriello, Mark Kingsley, Melinda Welch, and Saloni Soni. Read more about their work here.