Naming and visual identity for The Sans, a refurbished modernist office building originally built in the 1960s.

Taking the building’s exposed structure and geometry as a foundation we have created a dynamic and flexible identity that pays tribute to the heritage of the architecture.

A custom grid is drawn from the structure of the building’s facade and a bespoke logo mark featuring a responsive S hints at the building’s structural form.

Originally built in 1962, reimagined for 2022.