BLUEBELL RUGGED BANNER DESIGN
Banner design for Bluebell Rugged, a vintage resale shop. This is modeled after the 1940's-50's Lee and Levi's denim advertising banners. The owners of Bluebell Rugged hang an old Levi’s banner above their tent when they sell, which gets a lot of attention. They commissioned me to create something that visually looks the same, but better represents their business. I recreated the banner pretty closely, using lettering reminiscent of the original mixed with some of the branding I created for Bluebell. I also created an illustration modeled after the original.
Two versions of the banner, changing the placement of their social media information.
Details of the cowboy illustration, which was created to resemble the hand-painted
nature of some of the original banners.
nature of some of the original banners.
Original rough sketch before we decided to use the "Bluebell Rugged" lettering from
the branding I created instead of this Levi's style lettering.
the branding I created instead of this Levi's style lettering.
Lettering and Illustration by Joshua Minnich
Client: Bluebell Rugged
Client: Bluebell Rugged
