Problem:
Design a logo for an opera podcast led by the professional violinist who loves classical music and opera and wants to share her passion with others and popularize opera among youth. The problem is that most young people do not find opera fascinating. Therefore, it is necessary to create a bright and bold style for this project, which will emphasize author’s passion for music.
Research:
This time I had to go through a bunch of bad ideas. I went through all the musical symbols, trying to beat them interestingly. Then I decided to go the other way, just wrote the podcast's name in a monospaced font, and started playing with it. So I came up with two ideas that I really liked.
Decision:
Both ideas accentuate the letter "O" and a veiled note. I will describe only the final version of the chosen logo. I wrote the "O" in a pen-like stroke to add a bit of classicism, but I wanted something more lively and moving.
I remembered the experiment with starch. Сorn starch and water make a fluid that is liquid, but solid under the percussive action of the speaker, and exposure to sound makes it dance. Therefore, my O became three - a reference to the speaker, and had extra bends. Then, choosing the arrangement of the words, I saw how "ra" and "dd" coincide and that they resemble a double note, so I decided to take advantage of this and work a little on these letters.
I remembered the experiment with starch. Сorn starch and water make a fluid that is liquid, but solid under the percussive action of the speaker, and exposure to sound makes it dance. Therefore, my O became three - a reference to the speaker, and had extra bends. Then, choosing the arrangement of the words, I saw how "ra" and "dd" coincide and that they resemble a double note, so I decided to take advantage of this and work a little on these letters.
As a result, we have a bright, lively, variable logo and pattern as the basis of the project's corporate style.
For cooperation kozihelen.start.page
