The Cremica Group was established in 1978 by Mrs. Rajni Bector. Cremica enjoys its name as one of the leading brands in Biscuit Industry. The business predominantly flourishes in the northern part of the India and it provides an array of popular Biscuits in Cookies, Crèmes, Health and crackers segments.
Festive gifting in India is such a huge market, the gifts represent their feelings towards the gif-tee, hence is purchased with utmost care. Cremica biscuits, has a strong market presence in the gifting category - with its extravagant Gift Packs range. With each coming year, Cremica develops a delightful range of gifting hampers to make festival gifting special.
THE BRIEF : To design a unique and exciting range for Cremica’s gifting options that highlight the celebratory nature of traditions in India. The packs should feel rich, lively, abundant, warm celebratory and most importantly full of love.
THE OUTCOME : We looked deep into our culture and found interesting ways to graphically depict the essence of our festivals. From a range of carefully curated patterns to creating a sense of motion through design and colour palettes.
THE OUTCOME : We looked deep into our culture and found interesting ways to graphically depict the essence of our festivals. From a range of carefully curated patterns to creating a sense of motion through design and colour palettes.
APPROACH 1: No festival is complete without the loud crackle of fireworks. The inspiring display of patterns and gold dust that fill the night sky speak about a celebration that has been thoroughly enjoyed and shared by all. We used the sparkle of fireworks and created an ingredient story with the graphic to create a throwback to the biscuits. We added bursts of colour rendering an explosion of happiness through Cremica biscuits. We also played with typography to equally distribute the weight of type and design.
Designing & Illustrations - Prachi Khabaria | Team Lead - Eureka Alphonso
Agency - Design Lab, Creativeland Asia | Client - Cremica group
Disclaimer: The brand didn't go ahead with this below options
Approach 2: At Cremica, we have a wide range of biscuits. Each biscuit has it’s own unique form and design. Taking inspiration from the biscuits itself, we designed a minimal graphic pattern that is rich in colour and taste.
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