Messiah University Senior Mailer series

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This series of self-mailers is sent to high school seniors who could be interested in attending Messiah University.They are sent between July and January and are followed up by emails. At this stage, we've found that once a student visits, they are more inclined to apply and ultimately attend. Therefore, the call to action on each mailer encourages visiting campus.

It is intended to build brand awareness and affinity for Messiah University. It is designed to capture a student’s interest in Messiah University and convert them from prospect status to inquiry status.

Each mailer folds along the top of the first page and middle of the second to 6 x 9 inches.

Senior 1: An introduction to Messiah University

This is mailed in early July.