The Road to Merdeka campaign, by TBWA\Kuala Lumpur, tells the story of how a group of men came together, united in their belief that this country was ready for self-governance and freedom. It is a retelling of history in the language of today, using media that Millenials love to use – Twitter and Facebook.

 

The four-week campaign, that consisted mainly of tweets, focused on events that happened from 1954 all the way to the declaration of Merdeka. A Facebook page was also created to house all the tweets, images and video links.

 

I helped with the typographic facebook posts below.

To encourage word-of-mouth, unconventional promotional methods were deployed including guerrilla wall tagging and covering part of the Sungai Klang wall with a Road to Merdeka graffiti.

You can follow the Road to Merdeka on Twitter via @TunkuMerdeka, @RazakMerdeka @THTanMerdeka, TanCLMerdeka, HSLeeMerdeka, DrIsmailMerdeka and VTSamMerdeka.