What is Sweetums?
Sweetums is a fictional candy company from the NBC television show, Parks and Recreation. They produce virtually all the candy found in the town of Pawnee, Indiana, and throughout the show they are seen as a staple in the town. The goal of the rebrand was to maintain the fun, light feel that is seen in the brand and the show, while providing the brand with a more updated look and feel. I worked with copywriter, Lacey Nichols,
in order to maintain the brand language throughout all assets.