The wonders that man will be able to achieve in the future have always stimulated everyone's imagination.
We dream of the moment when man will live on Mars, travel at very high speeds, use revolutionary technologies.
But in the meantime we ignore what is happening around us today.
But in the meantime we ignore what is happening around us today.
Today thousands of children are living in precarious situations and are seeking shelter from war, poverty and pandemics.
"The future of children is now" is the campaign we launched
in order to remind people that it is useless to fantasize about the amazing things that man will do in 50 years.
If today we do not care about the present of children, that future will not exist.
in order to remind people that it is useless to fantasize about the amazing things that man will do in 50 years.
If today we do not care about the present of children, that future will not exist.
With this video, broadcast on the main Italian television stations,
we invited people to donate their 5x1000 (a percentage of their income tax) to Save the Children.
we invited people to donate their 5x1000 (a percentage of their income tax) to Save the Children.
Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Stefano Cucinotta, Andrea Fumagalli
Senior Creative: Alberto Mora
Senior Art Director: Camillo Addis
Junior Art Director: Claudio Ceccarelli
Head of Client Services: Miguel Lima
Account Director: Paola Tonetti
Account Manager: Nicole Mattuzzi
Senior Content Writer: Stefano Porta
A We Are Social Studios production:
Head of We Are Social Studios: Sandro Amabili
Senior Producer: Giulia Camera
Photo Editor: Alvise Guadagnino
Video Editor: Francesco Fontanive
Colorist: Diego La Rosa
Audio Post Production: Sample
