Rice is Asia’s alternative voice. From sex workers to politicians, contemporary art to street food, they’re a content platform bringing fresh perspectives and bold commentary on everyday life in Asia. 

RICE needed a clear, distinct voice right from the start. One that rang truer than establishment headlines and tabloid fodder.

With this in mind, I created an identity for RICE that is offbeat yet accessible, as well as put in place a visual identity system for their various platforms like editorial articles, IG and Youtube.

Within 2 years, they’ve captured more than 2 million page views.