As a project for my 4th Quarter, I had to pick a local brand and redesign it's entire image and applications. This occassion I chose Picaditas, a pastries and snack shop that has been established in Barranquilla since rthe 90's. When I investigated further, I discivered that the main problem for this brand was that they had too many products under a single line, and that the aesthetic they were using didn't really match what they were selling.
Current logo for Picaditas
Taking all of this into account, and the values of the enterprise, I decided to focus on the fact that they didn't have a production line but rather, everything was made by hand with care. This was the main focus for the new image for picaditas and thus was born the slogan: "Hecho con amor para tí" (Made with love for you). I focused on a vintage look to give the sensation of a hand-made or hand-cut logo.
Moodboard
To solve the "too-many-products problem", I decided to divide the brand in two: under Picaditas, which was the main name, came Dolce - the dessert line and Picaditas Express - which caters to frozen food. This prevents the user from being overwhelmed with too many options and makes product recognition easier.
Applications
Web page
Promotional video
