This project was given as a rebranding of an existing company, but instead of completely re-envisioning National Geographic, I created a subsidiary using the shortened Nat Geo name. Nat Geo is designed to be more modern, aiming towards an audience that hasn't grown up with magazines so much as TV shows and internet. With this in mind, Nat Geo would offer more in the way of movies and documentaries to show its amazing image capturing capabilities. It has the same ideas in mind regarding nature and adventure, but adds a more extreme sporting feel to it. Big influences for direction were the XGames and Red Bull New Media House. Parts of the project include an invitation package to the Press Event, Press Event Booklet, snipet of a web presence, and a short motion graphic commercial.
Booklet outlining the reasoning and changes for Nat Geo. http://issuu.com/nolanking/docs/brochure
Screens of the Nat Geo website. Mainly used for viewing produced documentaries and finding guides for travel adventures.
Instructions to be included with the package sent with the invitation to the Press Event.
Poster application for the Press Event.
Short commercial interlude to play before a show starts or after a commercial break.
Logo Development and Placement
Logo style development.
Second logo style development.
Chosen logo style development.
Messing with some possible stylings and advanced work with the chosen logo.
Final chosen logos both primary and secondary.
