Poster Design
Branding Campaign for Fictional Publishing Line
This project was a continuation of the logo design project for the fictional publishing line.
The project brief was to design and present final artwork for a series of three persuasive campaign
images for the previous fictional brand we created, as a further development from the inital brand identity and the logo series. I primarily used Adobe Illustrator to create this images.
images for the previous fictional brand we created, as a further development from the inital brand identity and the logo series. I primarily used Adobe Illustrator to create this images.
The following images covers the brand concept, design research, as well as the design process, principles and rational.
| introducing the brand + persona |
| campaign design: research |
| poster design process |
| rhetorical approach |
| design principles |
| campaign context + mock-ups |
