Zero % by Dan Murphy's
A non-alcoholic brand identity and pop-up concept bar for Dan Murphy's. Dan’s Zero% bar in Melbourne delves into the growing world of non-alcohic drinks & cocktails.
With the aim to create a destination where customers can discover the great quality and variety of the new wave of non-alcoholic drinks.
Creating an identity that is complementary to the existing brand along with interior and exterior signage, bold environmental graphics and patterns that act a backdrop in the space.
