Madam Geneva is an East Village, Manhattan bar specializing in gin and bespoke cocktails. The poster features a hand-drawn script, a personification of the woman Madam Geneva  would be - capricious, feminine, mysterious with a dark side. The background, a blurred image of an urban red light district, reflects the seedy quality of the bar and to juxtapose the almost proper script overlayed. The poster was inspired by this description of Madam Geneva from New York Magazine:  "A bit of British colonialism on the Bowery, Madam Geneva feels like a backroom bar for nineteenth-century governors in Singapore. The dark, sultry lounge, with lace-paneled walls, hanging lanterns, and a corner gramophone, all set off by urban concessions—not just exposed brick, but exposed steel, rivets and all. Gin was once known as “Madam Geneva” in the liquor-soaked squalor of preindustrial London, and the eponymous lounge features (its bartenders claim) the widest array of that spirit in town. A long bar morphs into a high communal table, while partially set-off nooks hide dark-blue leather couches and flickering candlelight..."