Bringing an idea to life and developing the entire name, brand and product for a new Carbon Credit platform with the General Intelligence team.
Services Provided
Brand Strategy, Identity, Product/Website Design, Marketing, Communication, Animation.
Challenged with an exciting new project to innovate the Carbon Credit exchange, General Intelligence asked us to collaborate yet again (we love it when this happens)
Learning every day is our key to growth and boy, did we learn a lot with this one. A product that can accurately measure carbon credits generated from trees (and prove the allocation of those credits) through satellite technology (LIDAR) and AI. We needed everything, from a name and identity and oh wait...an entirely new interface! We were ready for the challenge.
Brand narrative was crafted to make the technology shine and create tools and stories for large fortune 500 companies, already leading the way in climate change. We looked at this from a corporate level rather than an eco justice vision. CX2 were now here and it was time to tell their story.
Our discovery period gives us everything we need to know about the people, tech and mission behind a product, but it's always great when we unearth other opportunities. While creating lots of brand application and tools for the team along with the platform, we developed the untapped potential to target consumers through the Carbon Card and App.
About General Intelligence:
An inspirational team that we have collaborated with on a number of projects. We welcome the push back, riff and sharing of everything. This was true collaboration with no egos or role validation, sharing their drive to do something impactful to create change making the whole process effortless.
Thank you for taking a look.
If you liked this why not take a look at more of what we do at Gravita and maybe, just maybe, you have a project you'd like to share. Say hi@gravita.co
