Buick’s entry into the EV market is a concept sedan that harkens back to the storied 1954 concept car from the past but poised to take on an all-electric future. This scripted video uses the Buick leadership behind this “ready to pounce” sedan that not only points to future design but is the first vehicle to employ a newly-designed “tri-shield” badge to be used on all future Buicks.
The video served as the first reveal not just to the automotive press, but the general public. Keen attention on lighting, fluidity of movement, beautiful detail photography and accompanying music to set the mood was taken into consideration. The concept vehicle received nearly universal praise upon release — not only boldly announcing Buick’s entry into the market, but elevating the brand as a whole.
The video served as the first reveal not just to the automotive press, but the general public. Keen attention on lighting, fluidity of movement, beautiful detail photography and accompanying music to set the mood was taken into consideration. The concept vehicle received nearly universal praise upon release — not only boldly announcing Buick’s entry into the market, but elevating the brand as a whole.
