See Full Project at redkroft.com
Up To Date Festival 2019
The most amateurish professional branding
of a music event.
Up to Date is the most awarded music festival in Białystok, Poland. The repertoire consists mainly of hip-hop and electronic music, addressed to many audiences - both younger and older. The organisers' mission is not only to unite generations but also to break stereotypes related to techno music, which is to be helped by their original project Pozdro Techno Sound System.
Like last year, the visual identity is based on handmade aesthetics, which gives the event a distinctive, personal touch. Unlike the 2018 edition, the 2019 aesthetics goes a step further with the impression of amateurish quality.
The inspiration for this year's edition is punk zines from the 1980s. Photocopies, handwritten notes, sloppy corrections and strikethroughs, typewritten fonts - very rarely are projects with such a large amount of manual work.
The process of creating the brand materials was very laborious. After designing, most of the elements had to be photocopied and scanned several times to obtain the characteristic background effect. Also, we had to add handwritten notes. In the case of alterations in the design, we had to redo the whole process. This method of work is incomparably more time-consuming than the standard one.
