advertising campaign
for a charitable foundation
for a charitable foundation
The Humanitarian Action Foundation addressed us with a situation in which HIV-positive people know about their diagnosis, but do not undergo ARV therapy. Many people hope that while they are not being treated, do not go to AIDS centers or do not register, the disease does not seem to exist, and they can live their usual life. To understand the deep barriers of people with HIV status, we needed to understand how they perceive therapy, and how stereotypes about HIV affect the decision not to be treated.