Birthday Campaign
AUG 2021
The challenge
Gojek wanted to celebrate 3 years running in Vietnam.
Polar London was asked to help craft a digital campaign during lockdown.
The big idea
We wanted to create a campaign that everyone would relate to.
This is a celebration of the ‘New Us’. Lockdown has made everyone try new things, acquire new skills, and reinvent businesses to stay afloat.
View full project on Polar London Website here
Now let's see some behind the scene snapshots....
(often my favorites)
Social Media Planning
We provided a social media plan as part of the 360 Campaign. Me & our in-house copywriter Bao Ngoc worked closely together to craft this master plan. I was in charge of driving the plan, including slide design, campaign-specific visual direction per social posts, as well inputting content angles to aid copy.
Character Draft
I took a stab at the first character draft. This version didn't go through as the client preferred something more clean & less expressive, but hey, it's cute right?
And yes we won the pitch!
View full project on Polar London Website here
Agency: Polar London
Creative Direction: Ankita Ghosh
Art Direction: Pham Vuong
Account: Van Nguyen
Copywriting: Bao Ngoc
Visual Support (pitching): Lac Hoang
Hygiene Campaign
NOV 2021
The big idea
They needed a digital campaign for all Gojek users that demonstrates how they are approaching all things ‘safety’, particularly elevated during the current global pandemic.
The solution
Our creative teams crafted a campaign that was activated with a hero video and cut downs, along with supporting digital campaign assets that captures the essence of recent popular culture, leaning on a captive audience we crafted an illustrative campaign to demonstrate how Gojek are taking safety seriously for all its users.
View full project on Polar London Website here
Now let's time travel back to pitching behind-the-scene....
(often my favorites)
Brainstorming
For this campaign, I assisted our in-house team right from the start. Me & our in house copywriter Bao Ngoc sat with Creative Director Ankita Ghosh to help with brainstorming, gathering insight and research. After Ankita cracked the brief : using Gamification & Safe Game to approach a hygiene campaign - our Art Director Akshit VS was looped in.
Storyboarding
I then helped Akshit crafting the first-draft storyboards for Key Visuals & key frames in TVC - for both propsoed .
Route 1: Safe Game - First Draft Storyboard for KV & TVC
Route 2: Emotionally resonant visual - First Draft Storyboard for KV
Recap slides from 1st round pitching
And yes we won the pitch, again!
View full project on Polar London Website here
Agency: Polar London
Creative Direction: Ankita Ghosh
Art Direction: Akshit VS
Account: Van Nguyen
Copywriting: Bao Ngoc
Visual Support (pitching): Lac Hoang
Summer Food Variety Campaign
PITCHED - APRIL 2022
Objective
Brand Awareness: Gojek (and Gofood) as top food delivery option
Merchant Variety - Key Message: We have merchants you like (variety).
Summer Season: First real summer post-covid. Festive, group-gathering, kids summer vacation
Campaign Key Message
Whatever you feel like eating, GoFood has it.
All you need to do is just ORDER!
All you need to do is just ORDER!
Brainstorming
For this campaign, I joined from the start, assisting our Creative Director with brainstorming, gathering insight, research to come up with treatment for both routes. I then helped our Art Director to extend the KVs into supporting marketing assets, making the campaign proposal well-rounded.
Route 1
This summer, let's Gofood!
Whatever cuisine you feel like eating, just Gofood it!
Whatever cuisine you feel like eating, just Gofood it!
Route 2
Make up your own excuse to get together,
we at GoFood will take care of the food with our large variety of merchants.
Agency: Polar London
Creative Direction: Ankita Ghosh
Art Direction: Akshit VS
Account: Van Nguyen
Copywriting: QQ
Visual Support (pitching): Lac Hoang
