Context
"Polar London has been working closely with Sun Life Vietnam since the start of the pandemic. In a cluttered market with many players and increasingly smart consumers, Sun Life Vietnam wanted to distinguish itself to be ‘loved’ and reinvent the way it is perceived.
We wanted to celebrate our consumers who are taking charge of their health and future, pushing themselves towards good health by taking charge ‘today’. Hence was born the ‘Choose Today’ campaign."
For this TVC, I drafted the initial storyboard based on creative direction provided by our CD Ankita Ghosh. Given the abstract tone & mood preferred by clients, I decided to tackle the story with an angle rather poetic and metaphorical - something less prevalent in commercials.
Story & writing by Ankita Ghosh
The campaign continues to grow traction as part of a 3 phase rollout, to ultimately gain new attention in the market and help build new customers.
Agency: Polar London
Creative Direction: Ankita Ghosh
Production: Mei Production
Client: Sun Life Vietnam
