John Blund Weighted Blankets
Studies in medical journals have connected the benefits of deep pressure stimulation to weighted blankets explaining their positive effects on sleep. Pressure of the blanket increases the production of happiness and sleep hormones (serotonin & melatonin). It also causes stress (cortisol) levels to drop. This makes you happy, sleepy, relaxed and able to fall asleep faster.
Technically speaking it works like a giant full-body cuddle.
John Blund is the name of a fictional character from Nordic folklore - more commonly known as the sandman. The identity uses a cuddly more abstract version of this character to wrap this scientifically sound and medically relevant "device" into a softer package, more fitting to the bedroom.
Client John Blund
Project Lead Keiro Vantsi
Art Direction Mihkel Virkus
Design Mo Almutawa, Fru Pinter
Design Mo Almutawa, Fru Pinter
Strategy Kaarel Mikkin, Mihkel Virkus
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