BRIEF
Create innovative directional signage for ‘The Teachers Association’ a place where teachers meet; discuss work, teaching methods and plan for the future. Utilise a simple, bold and communicative idea.
CONCEPT
I remember at school there was always that one teacher that had an odd collection of ties. Every class they would be wearing some new, colourful and wacky tie that soon became the subject of all the jokes after class. This nostalgic approach would in turn spark the audiences own personal memories. The tie points the way.
