One Good* Day Recovery Coaches support people with psychosocial disability to recognise, build and use their own strengths to create the life they want and are proud of.
BRIEF
Brand development, naming and identity design for a national recovery coach business providing psychosocial disability support services. A new area supported by the Australian National Disability Scheme (NDIS), the business needed to launch swiftly but with extreme sensitivity and consideration to connect to their key audience.
STRATEGY
The branding workshops focused on the central ethos of recovery coaching - to support customers by building relationships that lead to positive change, so they can realise the potential of every new day. This inspired the creative naming process for One Good* Day Recovery Coaches, as well as the development of the verbal and visual tone of the brand which connects with customers on their level so they felt heard, and importantly does not look or feel like another health care service provider.
STRATEGY Competitive Research / Audience Messaging / Name Generation / Brand Strategy
CREATIVE Visual Identity / Art Direction / Brand Book & Guidelines / Corporate Collateral / Pitch Deck / Social Media Design / Digital Assets
ACTIVATION Website creative direction / Communications strategy / Content development / Digital strategy / Signage / Apparel & Promotional Merchandise
