[pt-br]
O desafio foi deixar a identidade visual da marca mais viva, colorida e trazer mais diversidade trazendo a brasilidade através das peças.
As folhas com traços mais orgânicos deixam a marca mais humanizada e mais próxima do público, reforçando sempre o pilar principal da marca: A sustentabilidade.
[eng]
The challenge was to make the brand's visual identity vivid, colorful and bring more diversity, taking Brazilianness through the design.
The organic traits at the leaves made the brand humanized and closer to the public, always reinforcing the main pillar of the brand: sustainability.
The challenge was to make the brand's visual identity vivid, colorful and bring more diversity, taking Brazilianness through the design.
The organic traits at the leaves made the brand humanized and closer to the public, always reinforcing the main pillar of the brand: sustainability.
