Animated Social-first Creative Content
The work is done for Sun Life Vietnam through Polar London agency.
The ask is producing social-first creative contents that live across any media, from stock image and 2D graphics to full screen video experience on social.
Art & Culture - Corporate Responsibility
The answer lay in Arts & Culture. A decision was made to use different forms of literary arts, fine arts and performing arts as metaphors and devices through which Sun Life Vietnam would communicate. This provide a wide yet distinct way forward for the brand to build communication on - setting itself apart for along time to come.
Lots of GIFs are loading below.... give it a minute ;)
Agency: Polar London
Art Direction & Design: Lac Hoang
Account: Van Nguyen
Motion Graphic: Phuong Nguyen
