Over the course of 12+ months I've worked closely with the hummel's amazing creative team. A comprehensive process to find a motion and expression language for wordmarks to be used on all future productions.  I've also been lucky to be involved in vast variety of projects, that it will be too much to showcase them all. So this is a batch of highlights, concepts, shenanigans and developments.

“As a company, we believe in acting responsibly. For hummel®, Company Karma means that you get what you give. We are committed to do business while doing more good in the world. It’s our mission." - Allan Vad Nielsen, CEO hummel