Erfold is a company that sells modern home furnishings. The client asked us to create a brand identity and develop a product listing design concept for marketplaces (product cards): Wildberries and Ozon. We had to not only create a design system, but also help to implement it, take photos and videos of all products and develop packaging design for each brand SKU.

We developed an identity and came up with a slogan that confirms the emotional values of the brand, created a guidebook where we told how to work with the design system, what content to shoot and how to design Erfold's key communication platforms. The design system turned out to be bright not by chance. The sun is warmth and comfort, besides, the bright yellow-orange color stands out in a niche and perfectly visually positions the brand among competitors on marketplaces.

As a photo style, we chose the European Hygge style, which is incredibly close to Erfold in terms of its values, special light content, and cozy atmosphere. Even the slogan “Collect comfort details” additionally immerses us in warm home comfort, as well as the signature pattern, which is remotely similar to a waffle towel.

Now, on outsourcing, we are actively working on implementation: we help design marketplaces and product cards, we produce all the shooting necessary for this, and then we will develop Erfold branded packaging.