Helping Cargo in their vision to make shopping fun again through the power of video and independent brands.
Services Provided
Brand Strategy, Identity, Product/Website Design, Marketing, Communication, Animation.
Having worked with General Intelligence over various projects in the past two years, it's always great to partner again with a team that you click with. Helping bring life to 'Cargo' - a shopping app designed to connect people with independent brands through video and the fun of sharing favourites for perks. This fun loving approach needed to be communicated across all marketing touch-points.
Founded in 2021 by an experienced team of ex-Facebook/Meta employees, distributed across SF, NYC and London, Cargo are building a marketplace that makes shopping fun again.
Touch points needed to feel raw and impactful. There were various shifts throughout this project as we learned more about what Cargo is and where it needed to go, which led to changing up the messaging and brand treatment. Our projects are always run with weekly milestones and constant communication through shared environments which easily allows for this.
From the marketing website and material to pitch decks and online advertising, we collaborated to make sure Cargo has everything they need to move forward.
Aiming for frictionless engagement, with simple UI/UX using minimal chrome. We worked to understand what drove users to re-engage and to create virility.
As with every project, we also provided the Cargo team with a brand portal and all the tools they would need to be resource independent.
Thank you for taking a look check out the live site at about.cargo.co
and on the app store Cargo
If you liked this why take a look at more of what we do at Gravita maybe you have a project you'd like to share. say hi@gravita.co
