David Dryden's profile

The Believe Kit 2022 Primary Jersey

My second jersey I helped design and launch. Working with Adidas to create a theme and concept for Real Salt Lake, I created a mood board to communicate the theme. 2022 marks the 10 year anniversary for the club's battle song, "Believe". Written by Rancid drummer Branden Steineckert. The song has become a staple of the stadium atmosphere and this was the club's way of giving back. 

Photos were taken by club photographer and I took those shots and placed them in the social media look. The backgrounds scribbled with the battle song and maintaining the fan home made elements with the drawings and doodles.
The Believe Kit 2022 Primary Jersey
Published:

The Believe Kit 2022 Primary Jersey

Published: