Editorial illustrations
Keep your startup afloat
Challenge
Self-initiated project to create a playful conceptual hero illustration. Inspired by an article about diversifying revenue streams to keep your startup afloat.
Illustration process from initial Procreate sketch, to grayscale lineart in Adobe Illustrator, to colour blocking before adding details, depth and texture
Solution
The concept focuses on providing a fertile environment for a new business to thrive and grow. I wanted to have a little fun with the topic, choosing bright, bold colours to reflect an optimistic future, and applying texture to add depth and warmth to the vectors.
