Laban Upside Down
An engagement series of Instagram posts and stories for the Laban Up consumers who are fans of Stranger Things.
The idea of the game for Laban Up followers is to escape the Upside Down by finding the
hidden Gate to Refreshment which is buried in a series of posts in the Laban Upside Down world.
The hidden gate is located in a secret tag which the users will have to find within one of the posts
to win the prize.
Creative Direction: Karim Yusuf
Art Direction: Alicia McBride
Illustration: Isabella John & Alicia McBride
Animation: Louise Cardenas
Client: Laban Up Drink
