Armadillo is a student re-branding project for an automobile safety products company, which was completed in 2015. The project consisted of company research, competitor research, identity conception, identity application and creating a case study book and a brand book.
The name “armadillo” was chosen because of its nature of curling up to protect itself when endangered. The logo mark was inspired by the rolled up armadillo and the most iconic automobile safety product, seatbelt.
