Introducing Chocapic’s Ecolojoy. A campaign just as fun and good for the planet as Chocapic is.
Today’s parents have grown up with the animated adventures of Chocapic’s mascot, Pico, in which he systematically and accidentally drops tons of chocolate on a wheatfield… And Paf! it always ended up creating delicious chocolatey cereals. 20 years later, nothing has changed, Chocapic is still made from Chocolate and wheat but the origin of the ingredients and the way we produce these cereals have considerably evolved to meet today’s expectations.
It now represents a good nutritional breakfast option and is produced with sustainable methods. To reconnect with parents who were not aware of this evolution, we decided to bring Pico back. With Aardman studios, we created a modern version of the And Paf adventures, and produced our commercial the exact same way we produce Chocapic nowadays, using sustainable methods only and a lot of fun.
