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Orenda Foundation Logo Design

About Orenda:
Orenda Foundation is a non-profit established in Curaçao. Its mission is to improve the ecological condition of the island and the quality of life for the people. The Foundation aims to achieve that through re-forestation of the island using a regenerative agriculture approach, education of people in regenerative agriculture and farming, as well as involvement of community in their projects. The Foundation targets people of any age above 16 years old living in Curaçao, as well as international talent interested in helping Curaçao’s development. The logo will be used on the company’s website, digital and printed communications media, social media and merchandise.

PURPOSE:
The purpose of the logo is to communicate with the public the brand image of Orenda. More specifically, the logo should emphasize the involvement with nature, growth and openness to the community.

LOGO IDEA:
The visual representation of a growing tree resonates well with the idea behind the Foundation. It symbolizes growth, regeneration, reforestation and nature. The growing tree represents new life and progression. The fonts in the logo relate to an ethnic style, adding a “human touch” to the design. At the same time, the font is reserved enough to keep the logo professional and not appear too simplistic or cartoonish.
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Orenda Foundation Logo Design
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Orenda Foundation Logo Design

Orenda Foundation Logo Design.

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